MCGRAW

Partnership 2028 to 2030

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01/26

MCGRAW

A Multi-Year Partnership · 2028 · 2029 · 2030

Country Music Hall of Fame, Class of 2026

CLASS OF 2026

35 Years of Hits 106M+ Records 33 Markets in 2026
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Over Three Decades of Excellence

0M+

Records Sold Worldwide

One of the Most Played Country Artists at Radio

Since His Debut in 1992

3 Grammy Awards
21 ACM Awards
14 CMA Awards
10 AMA Awards

Class of 2026

A Hall of Fame Career

Tim McGraw is a member of the Country Music Hall of Fame, class of 2026, with an induction this fall.

49 #1 Singles
19 #1 Albums
11 #1 Album Debuts in a Row
106M+ Records Sold
Tim McGraw

Chart Domination

0 #1 Singles Worldwide
0 #1 Albums Worldwide

Most Played Artist of the Decade
BDS Radio — All Music Genres

Most Played Song of the Decade
“Something Like That” — All Music Genres Worldwide

Touring Legacy

One of the Most Successful
& Beloved Touring Artists

in the History of Country Music

$141M Soul2Soul II Gross
30+ Years Touring
3 Soul2Soul Tours

The Summer 2026 Run

Reach in Every Region

33 North American Dates
#1 Highest-Ranked Debut, Pollstar Hot Shot
On the Charts Pollstar LIVE75 & Global Concert Pulse
★ Three Stadium Shows: Hersheypark, Fenway Park, Target Field
Hershey, PAHersheypark Stadium
Boston, MAFenway Park
Minneapolis, MNTarget Field
33 Markets Across North America
Bethel NYHolmdel NJHershey PAToronto ONCuyahoga Falls OHBurgettstown PACamden NJWantagh NYSaratoga Springs NYBoston MASyracuse NYDarien Center NYVirginia Beach VARaleigh NCCharleston SCBirmingham ALCharlotte NCBristow VAKansas City MOEast Troy WIMinneapolis MNCincinnati OHClarkston MIGrand Rapids MIAustin TXDallas TXRogers ARSt. Louis MONoblesville INTinley Park ILAlpharetta GATampa FLWest Palm Beach FL

A Promotion Built Into the Show

One Guitar. One Young Fan. Every Night.

Tim chose a guitar from a local pawn shop in each market and handed it to a young audience member, passing along the gift of music.

33 Shows, 33 Guitars
Local Pawn Shop in Every Market
Clips Shared by Fans & Press

The format travels: a hero moment on stage, a local partner in every market, and content that fans share on their own. A brand can sit inside that moment.

Tim McGraw on stage with guitar, Bethel NY, 2026 tour

The Audience You're Reaching

The Country Consumer

Country Music Audience Demographics

Ages 25-54
72%
HHI $75K+
65%
Homeowners
78%
College Educated
55%
Married
62%

Brand Affinity Index

Auto & Truck
185
Outdoor & Sports
178
Family Dining
172
Health & Fitness
168
Insurance & Finance
162

Index of 100 = national average. Source: MRI-Simmons / Nielsen.

Digital Amplification

Social Media Reach

What McGraw Stands For

Brand Values

MCGRAW Brand DNA

Music

106M+ records · 49 #1 hits

Family

Faith Hill · 3 daughters

Sports

NFL Draft · Super Bowl · Rodeo

Health

Grit & Grace · TruMav Fitness

Giving Back

Neighbor's Keeper · Veterans

Inspiration

TIME 100 · Humble & Kind

Songs That Define a Generation

“I may be a real bad boy, but baby I’m a real good man.”
— Real Good Man #1

Entertainment

Film & Television

Approaching
$1B
Total Box Office Gross
The Blind Side The Shack Friday Night Lights Four Christmases
1883

1883 on Paramount+

Most-Watched Original Series Premiere 2022

10M+ Viewers Per Episode #1 Most Social Streamed Drama on Launch
TIME 100

Recognition

One of
TIME Magazine's
100 Most Influential
People (2015)

Songs That Inspire a Generation

“I went two point seven seconds on a bull named Fu Man Chu. Then I loved deeper, and I spoke sweeter.”
— Live Like You Were Dying 10-week #1

Where a Brand Can Live With McGraw

Four Verticals. Three Years.

Music and touring

Music & Touring

The catalog and the stage: 49 #1 singles, 30+ years on the road, and a touring run that charted on Pollstar in 2026.

Sports and major events

Sports & Major Events

NFL Draft Nashville, the Super Bowl LIII pregame, Field of Dreams. Tim belongs in the biggest rooms in sport.

Health and fitness

Health & Fitness

Grit & Grace, TruMav Fitness and the McGraw Mobile Gym: a daily routine fans follow and trust.

Family and giving back

Family & Giving Back

Faith Hill, three daughters, Neighbor's Keeper and veterans work. Values that hold up over a long partnership.

Reach Through Legacy Music

Songs That Come Back Every Year

Tim's catalog turns ordinary dates into shared moments. Fans return to the same songs on the same days, and a brand that is part of the ritual is welcome there.

#1 Most Played Song of the Decade, “Something Like That”
30M+ Social Reach
1992 On Radio Since

An Annual Fan Moment

Labor Day, Every Year

“Something Like That” is a Labor Day weekend song, with a Coke and a BBQ in the story. Every year fans film themselves to it, and Tim shares the moment.

354K Views
44K Likes
13.6K Shares

Labor Day 2026 post on TikTok, as of Oct 8, 2026.

“It wouldn’t be Labor Day weekend without seeing all your videos to this song!! Looking forward to another year of them!” Tim McGraw, on TikTok

  1. 2028Labor Day · Mon, Sep 4
  2. 2029Labor Day · Mon, Sep 3
  3. 2030Labor Day · Mon, Sep 2

A Music Legend with a Sports Legacy

Sports & Major Events

NFL Draft

NFL Draft Nashville

600KAttendance
47.5MViewers

Headliner & Host Committee — The Largest Concert in Nashville History

Super Bowl LIII

Super Bowl LIII

Headliner — Official NFL Super Bowl Pregame Party

Field of Dreams

Field of Dreams

Inaugural Concert & First-Ever MLB Baseball in Tennessee

Baseball

Baseball

Bristol Motor Speedway — MLB & Live Entertainment

Songs That Inspire a Generation

“Don’t take for granted the love this life gives you. When you get where you’re goin’ don’t forget turn back around.”
— Humble and Kind #1

Health & Fitness Leader

Health & Fitness

Tim McGraw's dramatic personal transformation into a health and fitness icon has become a defining part of his brand — a story documented in his NYT bestselling book Grit & Grace.

TruMav Fitness

Founder & Inspiration — Gym brand born from Tim's personal fitness journey

Tim fitness Grit & Grace book

New York Times Bestselling Author

Published Works

Humble & Kind
NYT Bestseller
Book
NYT Bestseller
Grit & Grace
NYT Bestseller
Book

Giving Back

Community & Service

Neighbor's Keeper

Founded by Tim and Faith Hill in 2004 — local and national disaster relief, serving children in need through Nashville Children's hospitals.

Tug McGraw Foundation

Board member and active contributor to the foundation honoring his late father Tug McGraw, who died of brain cancer.

Veteran Initiatives

5-year program with Operation Homefront and Chase Bank awarding mortgage-free homes to veterans.

Swampstock

Charity baseball games and concerts benefitting Rayville, Louisiana — sports complexes and college scholarships since 1994.

4-Year ADA Advocate

Songs That Last Through Generations

“It was labor day weekend I was 17. I bought a Coke and some gasoline...”
— Something Like That Most played song of any genre, 2000’s

Draft Framework for Discussion

2028, 2029 and the 2030 Super Bowl

What Your Brand Gets, 2028 to 2030

Key Elements of a Partnership

Stage Branding

Annual Fan Moments

Rituals fans return to every year, like Labor Day, built around songs they already love

Marketing & Press

Marketing & Press

Inclusion in announcements and press, and use of marks and likeness in approved campaigns

Live events

Live & Major Events

Tim on the biggest stages: stadium shows, the NFL Draft and the Super Bowl

Digital & Content

Digital & Content

TimMcGraw.com presence, fan messaging integration & custom branded content creation

Additional Possibilities

Branded Video Fan Promotions Hospitality Endorsement & Licensing

MCGRAW

2028 · 2029 · 2030

For Partnership Inquiries

Sponsorship · Licensing

Scott Siman · scott@em.co

Sandy Howard · sandy@sandyhowardconsulting.com